The Digital Transformation KPI project Digital transformation is important but extremely challenging. Organizations invest ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Examples of both situations abound in the marketplace ... However, it is possible to derive some measures from revenue that can be KPIs. Relating revenue to customers at a gross level looks like this: ...

Here are several key actions that supply chain leaders can take to ensure that KPIs are not just numbers on a dashboard but powerful tools that drive meaningful transformation. The foundation of any ...

The Logistics Professional’s Guide to KPIs research study, conducted in collaboration with third-party research firm Qualtrics, aims to equip shippers and carriers with current industry ...