Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Will Handwritten Names on Cups and Free Refills Actually Make Starbucks Better?
According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
Starbucks Baristas Will Write Your Name—Or Something Like It—On Your Cup Again
Starbucks is making sweeping changes to its coffee shop locations starting Monday that long-time customers may find familiar.
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...
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The Fix at Starbucks Had to Start with Mobile Ordering
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
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Starbucks cutting 30% of menu items to speed up service
Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...