Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Your morning pick-me-up from Starbucks could soon come with another form of motivation such as a smiley face or inspirational message. The coffee chain is telling Starbucks employees to write ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Editor's note: This story has been updated. Starbucks has taken a page from its past − offering free refills and bringing names on cups and a condiment bar. Beginning on Monday, the coffee chain ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

The return of personalizing cups is also a Niccol directive, who previously said the chain has to “track down” 200,000 Sharpies to make it happen. Starbucks released a new TV advertisement ...

Most customers know what to expect when ordering at Starbucks. The machine will print out a sticker with your name and order on it, and a worker will stick it to a plastic cup. But now ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

That includes bringing back condiment bars to stores and enhancing the coffee house aesthetic with personal touches, such as serving coffee in ceramic mugs. Starbucks is also reintroducing the ...