As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

Quarterly profit and same-store sales declined, but CEO Brian Niccol cited a “positive response” to the chain’s efforts to ...

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks also imposed a new code of conduct at stores, requiring visitors to purchase something if they want to sit at a table or use the restroom. The code reversed a policy enacted in 2018 that ...