Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...
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At Starbucks, Ceramic Mugs and Handwritten Notes
Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...
Starbucks bets on mugs, macchiato art in test of CEO’s plan
The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...
Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills
Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...
Starbucks brings back condiment bar, free refills for some drinks
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...