It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

As a strategic technique, consumer journey mapping is employed by designers to comprehend and precisely represent the entire user experience. This comprehensive approach not only improves user ...

From digital subscriptions to insurance and government services, seamless, secure and flexible payment journeys are proving ...

Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell ...

In the early years, AI in finance was primarily used for forecasting, detecting patterns, predicting credit risks, and ...

A first-of-its-kind AR holiday experience, Santa’s Magical Library launches at Vaughan Mills, blending immersive storytelling ...

In this video, we embark on the next stage of our map-design journey as we build the Polus map from Among Us. This episode ...

The future of engagement isn’t about mapping journeys for HCPs. It’s about earning relevance inside the journeys they’re already living.

Google Maps is the premier option for finding real-world directions online, but it's more than just an atlas. These features ...

Storytelling strategy in building user experience is a technique that makes the design process more user-oriented, which in ...