Why Answer Engine Optimization (AEO) is the right term, not GEO. Learn what these AI systems actually do and how to create ...

AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies for an uncertain future.

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

When considering browsers, people generally think of Chrome, Firefox, and Edge, but the real power lies in the engines that ...

TL;DR Introduction It’s strange how satisfying it is to turn off the lights, set up a tent under the stars, and watch the ...

Ecosia promises to plant trees every time you search—but is it the real deal or just green marketing? We dig into how it works, where the money goes, and whether your clicks truly make an impact. Find ...

Does the superior quality of search results from dominant firms like Google stem primarily from better algorithms or from access to larger volumes of user-generated data?

Per a report from Adobe Express, 77% of Americans who use ChatGPT treat it as a search engine. 77% of ChatGPT users say they use it as a search engine. Gen Z leads adoption, with 28% starting their ...

New flags spotted in the latest version of Edge Canary suggest Microsoft wants to hand-off Windows 11's search box onto your ...