The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

OptimizeRx Corporation is evolving from an EHR messaging platform to a clinical data and AI-driven advertising company. Read ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

United Talent Agency is expanding its entertainment marketing division, bringing on Zoë Fairbourn to the practice, which ...

UK Board Class 12 Business Studies Syllabus 2025-26 has been released by the Uttarakhand Board on the official website.

KOCHI: Kerala’s homegrown professional football league, the Super League Kerala (SLK), has entered its second season — and ...

What does it take to pack a business punch? Samsung Electronics, Beiersdorf and Analytic Partners lift the lid on 25 years’ ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

CEO Nirupam Sahay says 55 to 60% of the budget shifts to digital with CTV and OTT at the core, as Hindware targets younger ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...