The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.

Business Reply, the Reply company specialized in the implementation of enterprise solutions based on Oracle technologies, supported Pusterla 1880 — an international leader in the luxury packaging ...

Treat uptime as a core KPI, linking it directly to financial health and long-term business resilience. Even small uptime gaps can cost manufacturers thousands in lost productivity and customer trust.

After 10 years of studying the state of empathy in the U.S. workplace, our data shows unempathetic organizations risk $180 billion annually in attrition. Even so, 59 percent of CEOs still say empathy ...

Keep reading to learn about eight KPIs that can help sharpen contingent workforce ROI.

One of ADVSell's differentiators is its adaptability across industries. While FMCG remains a core focus, the company has expanded to work with insurers, luxury brands, and retailers. In each case, the ...

The world lost a legend as Dame Jane Goodall passed away at age 91. Her story is an opportunity for leaders in business to follow in her footsteps of empathy & compassion ...

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...