The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online.

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Allan Leighton returned to Asda in November, having previously run the supermarket from 1996 until 2000 - Eddie Mulholland Allan Leighton has relaunched Asda’s search for a new chief executive ...

Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp his authority on the business. The retail veteran is kickstarting the ...

Aldi has made a cheeky dig at Asda following the supermarket's announcement it was ending its Aldi-Lidl price match scheme. The scheme was launched in January 2024 with Asda being the first ...

Supermarkets Asda relaunches hunt for new CEO The company has been without a permanent CEO since the departure of Roger ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...