Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...