Byron Donalds, a prominent leader, is taking issue with the design, partly because Cracker Barrel played a significant role ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old ...

Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

"Our values haven't changed, the heart and soul of Cracker Barrel haven't changed," the restaurant chain told Newsweek.

Cracker Barrel is facing backlash from longtime customers over its new store remodels.

Cracker Barrel is facing backlash from longtime customers over its new store remodels.