American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Gap isn't the first brand to jump on the Sydney Sweeney/American Eagle bandwagon. Old Navy has already released a subtle ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Gap's new spot is cool and should bring all the girls to the yard, but will it appeal to a truck driver in Whitesburg, ...

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...