The U.S.C. basketball star’s magnetism is generated by nowness, by the way she seems to embody an ever-refreshing present.

Texas, USC and UCLA should be right in the mix for the national championship, along with traditional powers South Carolina, ...

From Cinderellas to bracket busters to a look at the top players in the field, SB Nation will have you covered before the ...

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

USC Trojans guard JuJu Watkins is steadily growing in popularity due to the stellar second collegiate campaign in the 2024-25.

Oregon Ducks guard Jackson Shelstad starred in his first TV commercial for Mondelez, alongside fellow college basketball star, USC Trojans’ JuJu Watkins. Arizon ...

Watkins has officially signed a multi-year NIL deal with Fanatics, making her the first women's college athlete to sign this ...

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

Watkins' historic trading card and memorabilia deal makes her the first female collegiate athlete to have this type of deal with Fanatics.

USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...

USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading ...