Netflix Leans Into Success of 'KPop Demon Hunters' With New Hasbro and Mattel Partnerships. Is It Enough to Excite Investors?

In assigning its KPop Demon Hunters Netflix has basically divvied up the spoils to play to each company's strengths: Hasbro ...

Which KPop Demon Hunters Toys Are Coming from Mattel and Hasbro?

Very soon, Mattel and Hasbro will launch an exclusive line of official toys from Kpop Warriors, the famous Netflix movie ...

Inside the ‘wild and weird’ rise of ‘KPop Demon Hunters’ phenoms Huntr/x

Ejae, Audrey Nuna and Rei Ami hadn't even met in person until the premiere of Netflix's animated blockbuster. Now they're ...

Mattel, BMW, and AirConsole Launch Hot Wheels Xtreme: Overdrive! Explore the Game

Xtreme Overdrive is an exclusive digital title that combines racing, customization, and multiplayer within the BMW ecosystem ...

Stevie Nicks' ‘Bella Donna' Barbie Sold Out in Under 24 Hours – Here's Where to Shop Similar Collectors Dolls

Stevie Nicks’ Bella Donna Barbie doll sold out in under 24 hours, and the story was the same for her last Mattel ...