From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

Former NBA guard Patrick Beverley may no longer be in the league anymore, but he always knows how to stir up headlines and get people talking. Most recently, his statement blasting LiAngelo Ball's new song was his newest claim to go viral.

So it definitely means something when he has some high praise for LiAngelo Ball’s new viral song, “Tweaker.” Lillard was asked about the hit song after the Bucks’ win over the Spurs on ESPN. His answer was pretty simple: “I rock with it.”

Not long after his run with the Philadelphia 76ers, Patrick Beverley made the decision to keep his career going overseas. The journeyman guard is still tapped i

LiAngelo Ball, the middle brother of Chicago Bulls guard Lonzo Ball and Charlotte Hornets guard LaMelo Ball, hasn't seen a minute of an NBA regular-season game. However, LiAngelo, 26, is taking the music world by storm with his latest single,

Though hoop dreams didn’t work out for Gelo the way they did for his older and younger brothers, the middle child bouncing between NBA 10-day contracts and G-League stints, perhaps it’s a different lane entirely that’ll bring him success.