Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.