WHO: The show was attended by an impressive list of musicians, actors and athletes including Jacob Elordi, Julianne Moore, A$AP Rocky, Imane Khelif, Kendall Jenner, Michelle Yeoh, James Blake, Nara Smith and StrayKids' I.N.

This is about the power of sincerity over strategy.” says Bottega Veneta's creative director, Matthieu Blazy. Introducing the brand's Spring/Summer 2025 collection this past weekend, Blazy managed to achieve something we'd never thought we'd see: Jacob Elordi sitting in a bunny leather bean bag chair with a blonde Kendall Jenner sitting not too far in a horse iteration of the same leather bean bag.

Bottega Veneta show had a dreamy sense of childlike wonder from the very start. In place of the usual cramped benches was an array of animal bean bag chairs: foxes, penguins, and ladybugs for guests such as Algerian boxer Imane Khelif,

Models carried multiple bags–a more formal leather purse along with a grocery bag (“the disposable made precious” Blazy noted)–to mimic the commute home after having stopped off to run an errand. One male model wearing a formal, yet oversized suit, had a pink backpack over one shoulder, the dad dropping off his daughter at school.

Matthieu Blazy sought to evoke the wonder of trying on clothes for the first time in a playful, experimental and at times dazzling collection.