Prebiotic sodas: What are they, and why are they everywhere?
Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...
Celsius Holdings: Alani Nu Acquisition Overshadows Confusing Revenue Trajectory
Despite a lackluster Q4 report, Celsius Holdings surged 28% after announcing the acquisition of Alani Nu. See why I reiterate ...
Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Her Campus3d
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
The Cincinnati Enquirer3d
Poppi Super Bowl commercial 2025 advertises prebiotic soda
Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank ...
Coca-Cola is Olipop and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
People are increasingly turning to prebiotic sodas, marketed as healthy fizzy drinks with gut-boosting Leading the movement ...
Hosted on MSN4d
Coca-Cola Releasing ‘Simply Pop’ to Compete with Olipop and Poppi Prebiotic Sodas
Coca-Cola is jumping into the prebiotic soda game with Simply Pop, a new drink designed to take on brands like Olipop and Poppi. The drink is all about gut health, […] The post Coca-Cola Releasing ...