Privacy lawyers are just trying to protect product and business people from themselves and clear the way for less risky ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the ...

Some say Atlas Technology Group is gaining ground on adland's go-to M&A player, LUMA, after Publicis' acquisition of Lotame and DoubleVerify's acquisition of Rockerbox this year.

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns and ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

I have typically spent hours each week researching, reading and experimenting with AI tools. That all changed a few weeks ago ...