Lindsay breaks down the power of distinctive brand assets, why reach still trumps precision, and how to avoid common missteps in marketing mix modeling and retail media positioning. From mental and ...

Artificial Intelligence (AI) has become an undeniable accelerant in today’s marketing landscape, driving hyper-personalization that was once unimaginable. However, this speed comes with a steep price ...

The debate about quality and complexity in the CTV supply path has intensified in recent months, driven by downward pressure on pricing and rising IVT rates. The issues are familiar: buyers want ...

Gen Z may start online, but digital-first doesn’t mean digital-only. The most online generation still goes in-store to decide what’s worth buying. I see this behavior with my own son. He’ll spend ...

What K-Pop Demon Hunters, Brainrot, and a community of violent cats teach us about the nature of modern fandom. “The stupidest sh*t I ever saw”. That’s how one (Gen Z) YouTuber described Italian ...

In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure ...

While AI has us working out the anatomy of the perfect prompt and our social feeds compete for catchy acronyms laying claim to that very finding (my preferred, less catchy one is RTCBRR – role, task, ...

What’s in a name? For MS NOW (formerly MSNBC), that’s a loaded question. The origin of the name “MSNBC” dates back to 1996, when Microsoft and the news channel NBC joined forces. Together, Microsoft ...

In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio ...

With OpenAI chief Sam Altman reportedly backing brain-tech startup Merge, brain-computer interfaces (BCIs) have moved from niche experiment to a race between two of Silicon Valley’s most powerful ...

For years, digital advertising was built on a deterministic foundation. Companies sought to identify and target every user with cookies and device IDs. But that era is ending. With at least 70% of the ...

At this year’s Advertising Week New York, I joined Aarti Bhaskaran, Global Head of Research and Insights at Snap Inc.; Brad Jansen, President and CEO of Dobbino; and creator and Sr. community ...