The latest trends and developments in social media, including the uncertain future of TikTok in the US, Meta’s new moderation ...
Amit Chitnis, Chief Commercial Officer at Ocado, on how Ocado uses shopper data to benefit brands and stay ahead of trends.
Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...
At a Retail Week x The Grocer Live discussion panel, digital leads at L’Occitane and Dr. Martens along with All Saints’ former global head of business transformation discussed the challenges of making ...
Chapter 1 of Digital Shift Q1 2025 explores the latest developments in the rapidly evolving field of generative AI.
Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...
There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...
A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...
TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...
Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approaches ...