The latest trends and developments in social media, including the uncertain future of TikTok in the US, Meta’s new moderation ...

Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...

Amit Chitnis, Chief Commercial Officer at Ocado, on how Ocado uses shopper data to benefit brands and stay ahead of trends.

Chapter 1 of Digital Shift Q1 2025 explores the latest developments in the rapidly evolving field of generative AI.

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approaches ...

Chapter 4. The trend for commerce integration into an increasing array of apps and platforms continues. This chapter explores Google’s AI overhaul of its Shopping experience, the growth of TikTok Shop ...