Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of ...

Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and ...

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients and licensing them to ...

Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next ...