Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era is accelerating.

Traffic is down, but publisher content still drives sales. Partnerize's attribution model lets publishers measure performance ...

It appears the metaverse – once projected by McKinsey to be a $5 trillion market by 2030 – is ending with a whimper.

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told ...

The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines and staying far away ...

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...

Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...