Can you trust an AI-built marketing mix model? M Squared's Madan Bharadwaj on why AI makes expert judgment matter more, not less.

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech ...

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of ...

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Dive into AdExchanger's Web Guide Partner coverage for the latest updates, expert opinions, and analysis shaping the future ...

Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next ...