Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...
From RTD cocktails to innovative kefir flavors, we take a look at some of the new beverages launching around the globe.
From RTD cocktails to innovative kefir flavors, we take a look at some of the new beverages launching around the globe.
Hollywood actors Ryan Reynolds and Rob McElhenney have become co-owners of Wrexham Lager after purchasing a stake in the ...
Upcycled ingredients, forgotten botanicals and new flavor profiles... beverage innovation was thriving at SIAL 2024 in Paris ...
China dairy giant Yili has ventured into the ready-to-drink (RTD) tea segment with an entirely new product concept dubbed the ‘instant brewed tea’ under its INIKIN brand as it looks to capture a new ...
Coca-Cola, Bacardi, Carlsberg, Constellation Brands, Diageo, Heineken, Molson Coors, Pernod Ricard and Whyte & Mackay are all joining forces in a new consortium to accelerate renewable energy adoption ...
Lower-income people tend to consume more sugar-sweetened beverages than average. Are soda taxes effective at reducing consumption? Yes, according to new research from the University of Washington: ...
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