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Why corporate America isn’t retreating on ERGs like it did on DEI
Other companies that have shared plans to scale back ERGs along with DEI initiatives include Ford and John Deere. The ...
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Almost half of marketers plan creative or media agency review in next 12 months
The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their ...
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How marketing helped Chinese apps and games to expand overseas
Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few.
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Trump won with ‘newstalgia’ and you can, too
Newstalgia is also certainly top of the UK’s musical pops right now: Sabrina Carpenter’s hit formula, with the likes of ...
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Sick and tired of holiday stressors? Hefty has you covered.
Research from Frontiers in Psychology shows that spending 10 minutes outside can “significantly alleviate stress and improve happiness,” according to a statement put out by Hefty. Available through a ...
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Actress Joey King paints her face for football season, stars in E.L.F. Beauty campaign
The cosmetics brand unveiled its Eyes. Lips. Face. Fandom campaign today starring Emily in Paris star Lucien Laviscount and ...
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The moments brands were brutally honest in their advertising…and it worked
Companies have found relative success in advertising campaigns that play on running jokes from consumers; for example, CeraVe Skincare’s 2024 Super Bowl advertisement that featured actor Michael Cera.