IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve ...
The Black Friday Resonance Report from Parallel examines how well ads fit the content people are watching. Parallel uses human-calibrated Digital Twins to score this fit - which it calls ‘resonance’ - ...
Drop a cockroach in a barrel of wine, and the whole thing is ruined. Sterilise the cockroach first and most people still won't drink it. And yet, pour fine wine onto a cockroach, and it does nothing ...
Wizz App, the social discovery app for young people, today (7th October, 2026) released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24. The research examines how ...
Broadsign, Cotswold Outdoor Group, and IUF designed the network with long-term growth in mind. It presently includes 149 till ...
In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom ...
Across the buy and sell sides of the advertising value chain, the focus is on gathering, managing and executing first party ...
On Device, an advanced Brand Lift data company, today (6th October, 2026) announced the launch of its Brand Lift Data API, ...
CTV planning adapted to the realities of every market CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market. By combining CTV and OLV ...
Done right, using AI can allow us to finally have the room to focus on the stuff we are tempted to push back. If a grad's ...
On brand awareness, 3D motion delivered a 67% uplift compared with static creative, while full motion and limited motion each ...
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and ...
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