Alterra Mountain Company has appointed hospitality and operations leader Kelly Vohs as its new chief executive officer, effective Oct. 19, 2026. An executive committee ...
SAM Magazine—Broomfield, Colo., Sept. 29, 2026—Vail Resorts pointed to historically low snow in the western United States during its 2026 fiscal year as the primary culprit for declines in financial ...
North American ski area operators are invited to nominate their mountain’s snowmaking team for a chance to be a part of the ...
Ski Areas of New York (SKI NY) and the Pennsylvania Outdoor Recreation Association (PORA) joined forces once again to hold ...
SAM Magazine—Vail, Colo., Sept. 23, 2026—George Gillett Jr., the former owner of Vail Associates who helped usher Vail and Beaver Creek into a new era of resort development and later founded Booth ...
Eleven ad placements covering the IAB standards plus three native formats and four Mountain Department-guaranteed slots. Each unit auto-rotates between eligible sponsors and tracks impressions + ...
Our snowmaking crew consists of approximately 20 dedicated professionals who bring extensive experience and deep expertise to their craft. With many team members having spent several years honing ...
Have a question about using AI at your ski area? Whether you’re curious about marketing, guest service, operations, HR, training, or another application, submit your question below. We’ll select ...
Accumatic Timing Lab., P.O. Box 69, Denville, N.J. 06734; has brought out new Radiometric eyes for use in their low-cost Stop Watch… Ski Area Management — the voice of the mountain resort industry ...
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SAM Magazine—Winter Park, Colo., Sept. 15, 2026—Lodging occupancy at western mountain destinations wobbled in August while daily rates for the full summer season remained near their highest levels ...
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