Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Gupta began his career as a journalist, joined Star India in 2010, rose to Head of Sports at Disney & Star in 2020, and was ...

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to ...

Glamstream aims to integrate fashion discovery, celebrity influence, and e-commerce in a single interface, targeting ...

Madison Media Plus aims to scale Strch's presence across India by driving awareness, building aspirations and positioning it ...

Jaspreet Bindra explores how AI is driving the shift to Zero Search Marketing, where brands predict consumer needs before ...