Coca-Cola is connecting the dots between culture, creativity and technology. Create Real Magic platform invited consumers to use AI for crafting original artwork using iconic creative elements from ...

Social commerce continues to grow faster than traditional e-commerce and is expected to account for over $2 trillion in sales in 2025. Of the 342 posts with images examined, 95.5 percent either had no ...

This article examines how Africa's digital engagement and influence on global trends offer brands significant opportunities to connect with consumers and create loyal customer bases. Let me paint a ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

IKEA Family needed more members to swipe at the checkout: when shoppers scan their cards, the more value they get from membership perks, and the more they then go on to spend. The summer months are ...