As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...

This paper documents stylized facts about the “Great Reallocation” in US supply chain trade following the 2018–2019 tariff shocks and the April 2025 Liberation Day announcements. We find that: (i) The ...

Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Carl Nielsen may not have known it at the time, but he was destined for the Lorain Sports Hall of Fame from the very start of his hockey career. When Nielsen was introduced to the sport by his ...

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

New York – May 5, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing pilot for February’s top live televised events.

In the world of Matt Dinniman’s hit Dungeon Crawler Carl book series, Earth has been turned into the site of an alien reality TV show with rules similar to Dungeons & Dragons or Pathfinder. But ...

“I know how you love everything soft, so if you need a little hug,” Lindsay joked as Carl unwrapped the teddy bear she gifted him (and producers showed a flashback of Carl asking Lindsay for a hug ...