But the politics of cheerleading uniforms were taking shape, led by the question of how sexy these women should be and who gets to decide. The New Orleans Saintsations team in 2016.

The modern uniforms, which are handcrafted by uniform maker Lisa Dobson, have added sparkle on the stars, fringe and buckle, and each is custom fit to each cheerleader’s body. “I feel proud ...

Alburg claimed the cheerleading coach instructed the cheerleaders to wear their uniform to school the day of a home basketball game. “I don’t feel that should be a distraction to the boys.

Rebel, based in Dallas, turned a profit after 12 months. In 2015, its revenue approached $20 million. The Dallas Cowboys and Atlanta Falcons cheerleaders use its practice wear and uniforms.

Karen Noseff Aldridge, founder of uniform company Rebel Athletic, had risked her startup's entire $10,000 marketing budget to establish her brand at the event, the cheerleading calendar's big kahuna.

Some high school cheerleaders in Bridgeport think their new uniforms show too much skin and they want town officials to do something about it. Heidi Medina, a former captain of Central High School ...

Dallas Cowboys Cheerleader Reveals Shockingly Intensive Process to Cleaning Her Uniform (Yes, They Do It Themselves) Ava Lahey, who joined the DCC for the 2024-25 NFL season, also revealed a few ...

But the politics of cheerleading uniforms were taking shape, led by the question of how sexy these women should be and who gets to decide. The New Orleans Saintsations team in 2016.

Men may have been the first cheerleaders, wearing preppy sweaters and slacks (until World War II changed the sport’s demographics). But the cheer uniform has since been an enduring if ...

Jacqui Palumbo, CNN This weekend when the Los Angeles Rams and Cincinnati Bengals take the field on Super Bowl Sunday, it will mark the return of cheerleaders to the biggest sports event in the ...

NFL cheer uniforms have been scrutinized since the 1970s, but critics might be missing the point ...