The e.l.f. Daily Dew Stick is a favorite among mature beauty lovers. A 74-year-old shopper exclaimed, “I’m 74 so usually the ...

As the cost of living goes up across America, many consumers are complaining about "shrinkflation." One buyer called out e.l.f. Cosmetics' adoption of this strategy.

Shopping for a beauty enthusiast soon? Here are our top picks for products they'll love, from brands like Sephora, Rare ...

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If Buffett's intervention has made you consider a makeover of your portfolio, here are some of the names that could add ...

ELF THE MUSICAL announced its full casting and tour route for the upcoming national tour, bringing holiday cheer to cities ...

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating ...

This $8 e.l.f. Soft Glam Satin foundation is going viral for its hydrating effects and super smooth, natural-looking finish.

Then, he established a new accelerator, The Center, through which he invested in Susan Yara’s popular skincare brand Naturium before it was acquired by Elf Cosmetics for $355 ... and skin biology ...

AN even skin tone can be achieved without splashing the cash on expensive beauty brands. Natalie Yorke was wowed when a ...

The complete cast has been confirmed for the world premiere Steps musical Here and Now, set to run at the Alexandra Theatre in Birmingham this November.

E.l.f. Cosmetics has had its hand in the game for what feels like eons now—the affordable beauty brand carved out a permanent ...