In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Microsoft has gradually implemented a lot of AI features in Edge browser. If you have missed them, follow this guide to know and use them.

Apps like Outlook and OneNote delivered a more feature-rich experience than their Google counterparts, especially for anyone tied to a Windows PC. While Microsoft may win the features war in certain ...

Leak suggests Windows 11's taskbar or Start menu search might finally respect your default browser, such as Chrome.

New flags spotted in the latest version of Edge Canary suggest Microsoft wants to hand-off Windows 11's search box onto your default browser of choice.

Google wants you to start using passkeys. Its vision is to “progress toward a passwordless future," allowing you to store passkeys in the Google Password Manager service. For websites that support the ...

Between 50 and 100 million Windows users have switched browsers in recent weeks, just as Microsoft reveals its new warning to stop using Google Chrome. The problem is that this switch has not gone as ...

The AI browser wars are heating up. Google has Gemini in Chrome, Perplexity is building its Comet AI browser, and The Browser Company just got acquired by Atlassian for $610 million. Now, Microsoft ...

Google app for Windows brings web, Drive, local search, and Google Lens to your PC. We tested it and compared it with Command Palette.

With Windows 10 support ending in October 2025, Google is promoting Chromebooks as a safer alternative, but many users may stick with Windows or look elsewhere.

Perplexity AI launches comprehensive search API giving developers access to hundreds of billions of web pages, challenging Google's dominance in search infrastructure.

As AI reshapes online search, businesses face a future where visibility depends less on Google rankings and more on generative engines like ChatGPT Pulse, Perplexity, and voice-led AI discovery.