As a former member of TikTok’s Hype House alongside Charli D’Amelio and Addison Rae, he’s had years of experience creating content that pops off — and he uses that well-honed expertise to ...

The Glow House, a new Gen Z influencer collab house, launched on Feb. 21. With its primary focus being fashion and beauty content, the collab house is tracking lots of attention on social media. The ...

In February, WeightWatchers gathered a dozen social media influencers at a Los Angeles mansion (the “GLP-1 hype house”) to bake protein-packed muffins, pose for pictures with drag queen Kim ...