The quintessential IKEA shopping experience features a long and winding path from one section to the next until shoppers finally reach the check-out (and cafeteria that serves its signature Swedish ...

IKEA is testing two new store designs that rip up the blueprint of its signature maze-like showrooms, as the retailer explores how to keep physical locations relevant in the age of e-commerce. Ingka ...

Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, concludes Ikea confuses their customers “into submission by designing their stores like a maze ...