As the athletic wear company prioritizes innovation, this tech director stresses the importance of a data-driven culture.

Mags Simpson: interim director since April. CBI Scotland has begun a formal recruitment process to find a new director, with ...

The World Benchmarking Alliance’s report puts apparel companies to the test on their impacts on, and contributions to nature.

The campaign kicks off with a Digital Video Commercial (DVC) conceptualized and developed by creative agency Publicis India ...

In response to growing consumer demand for greater transparency from the fashion industry, PUMA launches #KnowYourStuff, an educational content series which delves into one of today's most debated ...

The demand for drone software is primarily fueled by the growing number of drone applications in various industries. For ...

After about a year at Guess, Markus Neubrand joins Puma as CFO, while Alberta Ferretti is stepping down as creative director ...

Google "Gemini at Work" event showcases its generative AI tools, including Vertex AI, highlighting real-world business use ...

German sportswear-maker Puma is tapping generative AI for its branding and online sales efforts, part of an expanded partnership with Google Cloud, the company said Tuesday. Puma said it has alrea ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...