As the athletic wear company prioritizes innovation, this tech director stresses the importance of a data-driven culture.

After about a year at Guess, Markus Neubrand joins Puma as CFO, while Alberta Ferretti is stepping down as creative director ...

German sportswear-maker Puma is tapping generative AI for its branding and online sales efforts, part of an expanded partnership with Google Cloud, the company said Tuesday. Puma said it has alrea ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).

PUMA will benefit from improved payment authorisation rates and will be able to enter new markets more quickly, while better serving existing ones Payrails, the leading payment operating system for ...

Consumer non-cyclicals historically perform best after the first interest rate cut, driven by consistent demand for essential goods. The tech sector initially underperforms but rebounds within 12 ...

Ford kept things simple with the Puma. The standard car is only available with two 1.0-litre three-cylinder petrol engines, both of which feature mild hybrid assistance. The entry-level unit produces ...

What are the running costs? The Ford Puma is a very affordable car to run, thanks to its tiny 1.0-litre petrol engines and mild hybrid technology. The most economical engine on paper is the ...

The board of JK Tyre has approved the merger of Cavendish Industries into the company for operational efficiencies, and the amalgamation will result in a share transfer, the company said on ...

Juliana joined Puma straight after completing school, entering the field of IP as a true newcomer. From the outset, she has demonstrated exceptional enthusiasm and a remarkable ability to learn ...

China’s emerging industries present a plethora of new opportunities for foreign investors and companies. Highlighted as key to securing China’s future economic prosperity, these industries are ...