The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

ST. LOUIS – Diamond Sports, the parent company of new St. Louis Cardinals TV provider FanDuel Sports Network Midwest, has ...

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A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Web-services giant GoDaddy, once known for ribald Super Bowl commercials, will return to event as an advertiser after an ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

The terms of the revised TV deals were not disclosed. NEW WAY TO WATCH:Single-game Red Wings, Pistons option coming to ...

After eight years, GoDaddy will return to the Super Bowl with a 30-second spot scheduled to air during the fourth quarter, promoting its Airo AI experience for small businesses ...

A betting platform, Sportsbet.io, has announced that it’s welcoming another four high-profile ambassadors, namely, Hayden Bruce Jones, Jude Umeano, Kwasa Genesis, and Shepherd Morena ...

Television ad spending in Minnesota is down dramatically in Minnesota due to the lack of competitive congressional or statewide races. In 2018, $46 million was spent by outside special interest ...