Television advertising has long been a powerful tool in influencing consumer behaviour, especially in industries like gaming.

The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...

Ad Age’s TV and Streaming Pricing Chart includes data on which shows are the most expensive for advertisers and just how much ...

ST. LOUIS – Diamond Sports, the parent company of St. Louis Cardinals TV provider FanDuel Sports Network Midwest, has ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

TAB has slammed its “annoying” rival Sportsbet for giving the wagering ... We have been advocating for less advertising on free to air TV.” TAB executive chairman Bruce Akhurst.

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

A betting platform, Sportsbet.io, has announced that it’s welcoming another four high-profile ambassadors, namely, Hayden Bruce Jones, Jude Umeano, Kwasa Genesis, and Shepherd Morena ...