Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug.

Starbucks is trying to change not just how you think about its brand, but more importantly how you feel. “Do you want me to make it again?” The barista didn’t look very happy. A few minutes earlier, I had walked into Starbucks and ordered a Brown Sugar Oat Milk Cortado,

Starbucks is beloved by millions for its range of choices. If you want a reliable cup of hot coffee, they've got that for you. If you want an iced latte with skim milk and a vanil

Starbucks is rolling out a series of initiatives to revitalise its coffeehouse culture, with a strong emphasis on sustainability and customer convenience. The coffee chain is re-introducing ceramic mugs and glasses for in-store orders,

Now, as the new Coffeehouse Code of Conduct is going into effect nationwide, Starbucks is announcing a new perk for its newly defined customers—and it’s one most people will b