Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Starbucks bets on mugs, macchiato art in test of CEO’s plan
The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
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At Starbucks, Ceramic Mugs and Handwritten Notes
Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...
Starbucks rolls out changes, including free refills; brings back condiment bars
Starbucks customers in the U.S. and Canada will notice some changes when they visit a Starbucks location on Monday, including ...
Starbucks brings back condiment bar, free refills for some drinks
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.