“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Yes, you heard that right! Starbucks is now offering a nice perk (no pun intended). You can now enjoy a free refill of hot or ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.