How CNN’s ad strategy strikes the balance between news and brand engagement
CNN promises to transform news advertising with innovative strategies that enhance brand engagement while ensuring safety and ...
GoDaddy, All Grown Up, Returns to Super Bowl Ad Roster After Eight-Year Absence
Web-services giant GoDaddy, once known for ribald Super Bowl commercials, will return to event as an advertiser after an ...
Meta cuts EU ad-free subscription price by 40% for Facebook and Instagram
On Tuesday, Meta announced that it is reducing the price of a monthly subscription for its ad-free tier in the EU by 40 ...
Ad spending in 2025—why North American marketers are being more cautious than their peers
Only 30% of North American marketers anticipate upping spend for next year, the lowest percentage of any region.
Walmart’s Black Friday ad for 2024 has leaked, and some items are already on sale
Walmart's highly-anticipated "Black Friday Deals" sale starts on Nov. 11 — but you don't have to wait that long to score a ...
Memphis AD Ed Scott hires NCAA enforcement staffer, Div. II AD to complete leadership team
Memphis athletic director Ed Scott has rounded out his executive leadership team by hiring Katherine Sulentic and Cooper ...
adexchanger15h
Even Sony Needed Guidance For Its First In-Game Ad Campaign
Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...
John Fetterman Says Certain Trump Ad Helped Clinch His Victory
Trump's campaign spent millions on an ad targeting transgender rights that aired in the weeks leading up to Tuesday's ...