Summer's winding down, and that means Apple's big annual keynote is just around the corner, promising exciting new announcements about the iPhone 17 line-up, new Apple Watches, and more. While Apple hasn't revealed the rollout's full schedule yet,

One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

Apple is preparing for its next major smartphone launch, and attention is already turning toward the iPhone 17 Pro Max. The device will lead the iPhone 17 series, which is expected to include multiple models such as the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max.

The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Apple is manufacturing all four of its iPhone 17 models in India ahead of next month's launch, according to Bloomberg. That marks a first for the company, as it tries to mitigate the effects of President Donald Trump's tariffs on products produced in China.