Amazon shoppers are raving about these Beats Fit Pro earbuds that have been described as 'better than Airpods' when it comes ...

Understanding aesthetic impact delivers three key benefits: competitive differentiation, premium pricing power and brand loyalty that transcends functionality.

Oregon Ducks quarterback Dante Moore surprised his teammates with gifts after an NIL deal with Beats By Dre. His Oregon teammates reacted to the new headphones ...

The star quarterback signed his NIL deal with Beats by Dre, then gifted his teammates some new headphones ahead of the season.