Wang Ning, billionaire founder of Chinese toy maker Pop Mart International Group, said the company could “easily” reach 30 billion yuan ($4.2 billion) in sales this year.

China’s Pop Mart, maker of the Labubu doll, says profit soars nearly 400% in first half - Nation and World News | Hawaii Tribune-Herald

The grinning plush elves drove record revenue for the Chinese retailer in the first half of the year, and soon fans will have something new to lust after.