As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and ...

Omnicom and IPG have both received requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Cola’s office in Chicago’s trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.