American cable news channel MSNBC is rebranding as MS NOW, which stands for My Source News Opinion World. The announcement was made public on August 18 on the news channel's social media with the statement:

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MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The